Why Attend?

Why attend ROI 2012?

Because with the civil justice system under attack in Washington, D.C. and state legislatures across the country, you can no longer afford to risk your precious working capital on risky, expensive and often ineffective advertising campaigns.

Because you’re tired of throwing good money after bad in order to keep up with the Joneses and their advertising schemes.

Because you’ve been burned by more yellow page, SEO and website salesmen than you care to remember.

Because most of your good cases come as referrals anyway, so why should you have to play the advertising game?

Because the best attorneys, not the biggest advertisers, should get the best cases.

Because your friends, colleagues and competitors will be there.

Because of all of these reasons and more, you should attend ROI 2012 to reaffirm your belief that you do not have to spend a fortune on advertising to be successful. Attend to learn how the best firms consistently attract the best clients, while spending pennies-on-the-dollar relative to the mega-firm advertisers.

At ROI 2012 we’ll focus on the concepts discussed in our Radius of Influence Marketing Whitepaper as well as our document Web Sites for Trial Lawyers, helping you learn:
  • How to attract better clients by spending less on advertising.
  • What works and what doesn’t when it comes to web sites, blogs, Twitter, Facebook, LinkedIn, Avvo, etc.
  • More effective ways to position your web site in Google, Yahoo! and Bing.
  • How to harness the power of your community to promote your firm in a more cost-effective manner.
  • How to use inexpensive word-of-mouth marketing to generate a more sustainable pipeline of quality new clients.
  • How to leverage your biggest fans, your satisfied clients, to bring in new cases for you.
  • How to form and maintain stronger, more meaningful relationships with professional referral sources.
  • How to become an expert source for journalists so that the media promotes your practice for free.
  • How to compete with, and beat, the mega-firms, referral services and big advertisers, while spending relative pennies-on-the-dollar.

CLICK TO REGISTER

 

 

 

Mark Bello

Mark Bello, Trial Attorney & ROI 2010 and 2011 Attendee

“This was an OUTSTANDING event! Social networking tools are the marketing opportunities of the 21st century. The more we, as lawyers, learn about the various media outlets and opportunities available and the ethical ways to use them, the better. That is exactly what this seminar provided. It was a terrific nuts and bolts event for any lawyer interested in utilizing these tools in their practice.”

David Mittleman, Trial Attorney & ROI 2009 Attendee

“I have been going to legal seminars for over 20 years – this conference provided me with more valuable information about marketing my firm than any other that I have ever been to. BRAVO!!”

Pete Mackey, Trial Attorney, ROI 2008, 2009, 2010, 2011 Attendee

“In 2008 I came down to the first meeting cautiously optimistic – I left a true believer. I am totally convinced that this is the future path for law firms like mine.

2010 was my third meeting. As in the meetings before, I picked up valuable information that I know I could not find anywhere else. The speakers were great.”
 

Brandon Smith, Trial Attorney, ROI 2010 and 2011 Attendee

“This approach has been a tremendous asset to us in terms of cases, referrals, and developing lasting relationships with others. I can certainly attest, based on our experience, that any firm that gets involved and uses its full potential will certainly see the rewards.”