As Nick posted in June, Avvo’s Conrad Saam offered some great online reputation management advice to the crowd at ROI 2010. While we previously had only the slide deck, here’s Conrad’s entire presentation. Well worth the 40 minutes – 50 when you include his 10 Things You Can Do in 10 Minutes.
In the August 10th edition of Forbes Magazine, writer David Carr interviews Clara Shih, formerly of SalesForce.com, on her book, The Facebook Era. In it Shih says that Facebook (and by extension most social media applications) has changed (or should have changed) the way companies (particularly small business, i.e., law firms) promote their products and services in order [...]
Attorney Wayne Parsons recently reminded me of a report authored by Forrester Research titled Justifying Social Marketing Spending. It’s from back in 2009, but it’s a short read and worth revisiting. Some highlights: “Marketers need to be able to understand their social marketing efforts as part of their broader marketing campaigns and use social tools not only to [...]
The second video from ROI 2010 is now available, and it happens to be my talk covering the basics of the Radius of Influence approach. I hope you enjoy it. For those that are tight on time, it’s only 18 minutes. If you’d like to learn more about the Radius of Influence approach to word [...]
At the first annual Radius of Influence Conference we were lucky enough to have noted business author, Ben McConnell, deliver the keynote address. Ben is a principal at Ant’s Eye View and word of mouth marketing expert. His talk focused largely on the importance of understanding and improving the Client Experience in order to positively affect the outcome [...]
We a currently compiling and editing all the footage and additional material from Radius of Influence 2010 conference sessions, and we will post videos, notes, slides and links here as they become available. For those who don’t want to wait, I’ve highlighted a few of the speakers below. Enjoy, and welcome to the new Radius of Influence [...]
