Improve your word of mouth by keeping your client happy with these basic techniques: 1. Make them feel important 2. Let them help out 3. Keep things fun 1. Make them feel important Keep your clients happy by making sure they know how important they are. Give them special status, insider information, and the first samples of new [...]
In a sea of boring products, what’s a marketing manager to do to? What does it take to spark conversations and word-of-mouth buzz around the most humdrum product? Here are five ways to make clients can’t stop talking about them. 1. Cultivate Clients, Not Customers Build a client base, not a customer base. Customers come [...]
Word-of-mouth marketing works best when you’re focused on long-term, sustainable strategies that keep people talking over the long haul. Here are four ways to do it: 1. Use word-of-mouth tools that stick around Some word-of-mouth tools last longer than others. A flyer for an upcoming conference might stay on the office fridge for a month, [...]
Critics are just potential fans that haven’t been won over yet. They represent opportunities — and if you can make them happy, they’ll tell the world about you. How to do it: 1. Respond calmly 2. Do not get into a fight 3. Be human 4. Write for the record 5. Follow up 6. Do [...]
As Nick posted in June, Avvo’s Conrad Saam offered some great online reputation management advice to the crowd at ROI 2010. While we previously had only the slide deck, here’s Conrad’s entire presentation. Well worth the 40 minutes – 50 when you include his 10 Things You Can Do in 10 Minutes.