As we continue adding to the video library of speakers from ROI 2010, we have a short presentation by Brandon West who was part of a panel on the day-to-day marketing of a law firm. Brandon quickly discussed the importance of defining your audience, first impressions and properly framing your messages online. I really liked the [...]
In the August 10th edition of Forbes Magazine, writer David Carr interviews Clara Shih, formerly of SalesForce.com, on her book, The Facebook Era. In it Shih says that Facebook (and by extension most social media applications) has changed (or should have changed) the way companies (particularly small business, i.e., law firms) promote their products and services in order [...]
Up next in our video series of presentations from ROI 2010, we have Buzz Bruggeman. Buzz routinely speaks on using new media and technology tools related to innovation, productivity and marketing, and he offered up some great practical technology tips for busy plaintiffs attorneys. His presentation was one of the most asked about and discussed among conference [...]
Attorney Wayne Parsons recently reminded me of a report authored by Forrester Research titled Justifying Social Marketing Spending. It’s from back in 2009, but it’s a short read and worth revisiting. Some highlights: “Marketers need to be able to understand their social marketing efforts as part of their broader marketing campaigns and use social tools not only to [...]
Conrad Saam from Avvo gave a great presentation this year on managing your online reputation at the Radius of Influence conference in Tampa. Conrad runs Avvo’s marketing department and oversees their SEO, SEM, social media, online marketing, public relations, email and web analytics initiatives. You can find him over at the Avvo Blog and on [...]
