You don’t have to read too many business publications to quickly find a company or a cause that has been wildly successful with social marketing. Someone posts a message to Facebook, Twitter, YouTube, or elsewhere, and that message is carried far and wide — often by people themselves and not by the originating marketer. Consumers [...]
Are you overwhelmed trying to keep up with all of the options social media has to offer? Ready to take a minute and slow it down so you are able to take advantage of all that social media has to offer? ROI2013 speaker Chris Treadaway recognizes that social media has a wide range of options [...]
If you’re like most of us, you’re busy and think, “I don’t need another social network to keep up with.” After all, you already have Facebook and Twitter accounts, keep your profile updated on LinkedIn and write a blog. Do you really need to use Google+? Well, the answer is yes and here’s why. 1. Additional Exposure [...]
As we continue adding to the video library of speakers from ROI 2010, we have a short presentation by Brandon West who was part of a panel on the day-to-day marketing of a law firm. Brandon quickly discussed the importance of defining your audience, first impressions and properly framing your messages online. I really liked the [...]
In the August 10th edition of Forbes Magazine, writer David Carr interviews Clara Shih, formerly of SalesForce.com, on her book, The Facebook Era. In it Shih says that Facebook (and by extension most social media applications) has changed (or should have changed) the way companies (particularly small business, i.e., law firms) promote their products and services in order [...]
