Tag Archives: ROI2012
ROI2012: What Does Identity Mean to You?

ROI2012: What Does Identity Mean to You?

Recently, I have pondering the topic of “identity” – the theme for ROI2012 — and have been thinking about what it means at this point in my life. In the first phase, it meant who my parents were, where we lived, what my dad did for a living, the grade I was in, teachers I [...]

ROI2012: Legal Marketing to Hispanics – Connecting is No Accident

ROI2012: Legal Marketing to Hispanics – Connecting is No Accident

Editor’s note: This is the third (see parts 1 & 2) in a three-part series of blog posts from ROI2012 speaker Leslie Inzunza. At the conference, she will speak about the Hispanic market and how attorneys should be developing relationships in the Hispanic community instead of aiming mass media advertising their way. Legal marketers continue to [...]

ROI2012: Legal Marketing to Hispanics – Your Own Cultural Discovery

Editor’s note: This is the second (see part 1) in a three-part series of blog posts from ROI2012 speaker Leslie Inzunza. At the conference, she will speak about the Hispanic market and how attorneys should be developing relationships in the Hispanic community instead of aiming mass media advertising their way. Latino consumers’ decision about which [...]

ROI2012 Fundraiser: Want to Meet a Movie Star?

Be sure to stay in Clearwater Beach until the weekend so you can join us on Friday, May 4 for A Night at the Clearwater Marine Aquarium, a fundraiser for the Civil Justice Foundation. During this casual excursion, we’ll travel via trolley to the Clearwater Marine Aquarium, where attendees will be treated to a dolphin [...]

ROI2012: Legal Marketing to Hispanics – Some Common Violations

ROI2012: Legal Marketing to Hispanics – Some Common Violations

Editor’s note: This is the first of a three-part series of blog posts from ROI2012 speaker Leslie Inzunza. At the conference, she will speak about the Hispanic market and how attorneys should be developing relationships in the Hispanic community instead of aiming mass media advertising their way. The television ads all share the same message: [...]