Recently, I have pondering the topic of “identity” – the theme for ROI2012 — and have been thinking about what it means at this point in my life. In the first phase, it meant who my parents were, where we lived, what my dad did for a living, the grade I was in, teachers I [...]
In the August 10th edition of Forbes Magazine, writer David Carr interviews Clara Shih, formerly of SalesForce.com, on her book, The Facebook Era. In it Shih says that Facebook (and by extension most social media applications) has changed (or should have changed) the way companies (particularly small business, i.e., law firms) promote their products and services in order [...]
