Tag Archives: leslie inzunza
ROI2012: Legal Marketing to Hispanics – Connecting is No Accident

ROI2012: Legal Marketing to Hispanics – Connecting is No Accident

Editor’s note: This is the third (see parts 1 & 2) in a three-part series of blog posts from ROI2012 speaker Leslie Inzunza. At the conference, she will speak about the Hispanic market and how attorneys should be developing relationships in the Hispanic community instead of aiming mass media advertising their way. Legal marketers continue to [...]

ROI2012: Legal Marketing to Hispanics – Your Own Cultural Discovery

Editor’s note: This is the second (see part 1) in a three-part series of blog posts from ROI2012 speaker Leslie Inzunza. At the conference, she will speak about the Hispanic market and how attorneys should be developing relationships in the Hispanic community instead of aiming mass media advertising their way. Latino consumers’ decision about which [...]

ROI2012: Legal Marketing to Hispanics – Some Common Violations

ROI2012: Legal Marketing to Hispanics – Some Common Violations

Editor’s note: This is the first of a three-part series of blog posts from ROI2012 speaker Leslie Inzunza. At the conference, she will speak about the Hispanic market and how attorneys should be developing relationships in the Hispanic community instead of aiming mass media advertising their way. The television ads all share the same message: [...]