Attorney Wayne Parsons recently reminded me of a report authored by Forrester Research titled Justifying Social Marketing Spending. It’s from back in 2009, but it’s a short read and worth revisiting. Some highlights: “Marketers need to be able to understand their social marketing efforts as part of their broader marketing campaigns and use social tools not only to [...]
At the first annual Radius of Influence Conference we were lucky enough to have noted business author, Ben McConnell, deliver the keynote address. Ben is a principal at Ant’s Eye View and word of mouth marketing expert. His talk focused largely on the importance of understanding and improving the Client Experience in order to positively affect the outcome [...]
We a currently compiling and editing all the footage and additional material from Radius of Influence 2010 conference sessions, and we will post videos, notes, slides and links here as they become available. For those who don’t want to wait, I’ve highlighted a few of the speakers below. Enjoy, and welcome to the new Radius of Influence [...]
