As we continue adding to the video library of speakers from ROI 2010, we have a short presentation by Brandon West who was part of a panel on the day-to-day marketing of a law firm. Brandon quickly discussed the importance of defining your audience, first impressions and properly framing your messages online. I really liked the [...]
Up next in our video series of presentations from ROI 2010, we have Buzz Bruggeman. Buzz routinely speaks on using new media and technology tools related to innovation, productivity and marketing, and he offered up some great practical technology tips for busy plaintiffs attorneys. His presentation was one of the most asked about and discussed among conference [...]
The second video from ROI 2010 is now available, and it happens to be my talk covering the basics of the Radius of Influence approach. I hope you enjoy it. For those that are tight on time, it’s only 18 minutes. If you’d like to learn more about the Radius of Influence approach to word [...]
Our first video from this year’s Radius of Influence Conference is finally available online. The honor goes to Eric Turkewitz, who presented Good Blogging Practices. His was one of the most well attended and talked about presentations of the conference. Enjoy! The framework for Eric’s ROI talk were the following posts of his: Better Blogging – 12 Tips Attorney Solicitation [...]
Conrad Saam from Avvo gave a great presentation this year on managing your online reputation at the Radius of Influence conference in Tampa. Conrad runs Avvo’s marketing department and oversees their SEO, SEM, social media, online marketing, public relations, email and web analytics initiatives. You can find him over at the Avvo Blog and on [...]
