When Tom Young asked me to recap my presentation at the Radius of Influence, I thought that he might have been kidding. My presentation came at the end of a series of great presentations made by some of the most creative attorneys, marketers and techno-geeks in the business and at the end of a week [...]
At ROI, we believe volunteerism is one of the best ways to engage your community and help spread your brand and word-of-mouth reputation. We were fortunate enough to have Janette Fennell, president and founder of KidsAndCars.org, speak at ROI 2011 about the importance of her organization and its mission — as well as some of the [...]
Looking for more from Brian Tannebaum’s ROI 2011 presentation, “Dissecting the Ethics of Online Marketing?” You can now see it in its entirety — watch it below. Remember, it’s never too early to start planning for next year — ROI 2012 is May 2-5, 2012 at the Sandpearl Resort in Clearwater Beach, FL. Registration is now [...]
Did you miss Tom Young’s keynote presentation at ROI 2011? Or, maybe you’d just like to watch it again. Here is the first of several presentations we will be bringing you each Monday. Tom Young – It Takes a Plan: Expanding Your Radius of Influence from ROI 2011 on Vimeo. Remember: it’s not too early [...]
As Nick posted in June, Avvo’s Conrad Saam offered some great online reputation management advice to the crowd at ROI 2010. While we previously had only the slide deck, here’s Conrad’s entire presentation. Well worth the 40 minutes – 50 when you include his 10 Things You Can Do in 10 Minutes.
As we continue adding to the video library of speakers from ROI 2010, we have a short presentation by Brandon West who was part of a panel on the day-to-day marketing of a law firm. Brandon quickly discussed the importance of defining your audience, first impressions and properly framing your messages online. I really liked the [...]
Up next in our video series of presentations from ROI 2010, we have Buzz Bruggeman. Buzz routinely speaks on using new media and technology tools related to innovation, productivity and marketing, and he offered up some great practical technology tips for busy plaintiffs attorneys. His presentation was one of the most asked about and discussed among conference [...]
The second video from ROI 2010 is now available, and it happens to be my talk covering the basics of the Radius of Influence approach. I hope you enjoy it. For those that are tight on time, it’s only 18 minutes. If you’d like to learn more about the Radius of Influence approach to word [...]
Our first video from this year’s Radius of Influence Conference is finally available online. The honor goes to Eric Turkewitz, who presented Good Blogging Practices. His was one of the most well attended and talked about presentations of the conference. Enjoy! The framework for Eric’s ROI talk were the following posts of his: Better Blogging – 12 Tips Attorney Solicitation [...]
Conrad Saam from Avvo gave a great presentation this year on managing your online reputation at the Radius of Influence conference in Tampa. Conrad runs Avvo’s marketing department and oversees their SEO, SEM, social media, online marketing, public relations, email and web analytics initiatives. You can find him over at the Avvo Blog and on [...]
