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ROI2011 Recap: I Don’t Advertise; I Market

ROI2011 Recap: I Don’t Advertise; I Market

When Tom Young asked me to recap my presentation at the Radius of Influence, I thought that he might have been kidding. My presentation came at the end of a series of great presentations made by some of the most creative attorneys, marketers and techno-geeks in the business and at the end of a week [...]

ROI 2011 Recap: KidsAndCars.org & Lawyers – Making a Difference

At ROI, we believe volunteerism is one of the best ways to engage your community and help spread your brand and word-of-mouth reputation. We were fortunate enough to have Janette Fennell, president and founder of KidsAndCars.org, speak at ROI 2011 about the importance of her organization and its mission — as well as some of the [...]

ROI 2011 Video: Ethics and Online Marketing

Looking for more from Brian Tannebaum’s ROI 2011 presentation, “Dissecting the Ethics of Online Marketing?” You can now see it in its entirety — watch it below. Remember, it’s never too early to start planning for next year — ROI 2012 is May 2-5, 2012 at the Sandpearl Resort in Clearwater Beach, FL. Registration is now [...]

ROI 2011 Video: Keynote with Tom Young

Did you miss Tom Young’s keynote presentation at ROI 2011? Or, maybe you’d just like to watch it again. Here is the first of several presentations we will be bringing you each Monday. Tom Young – It Takes a Plan: Expanding Your Radius of Influence from ROI 2011 on Vimeo. Remember: it’s not too early [...]

Presentation: Death of the Yellow Pages

Presentation: Death of the Yellow Pages

As Nick posted in June, Avvo’s Conrad Saam offered some great online reputation management advice to the crowd at ROI 2010. While we previously had only the slide deck, here’s Conrad’s entire presentation. Well worth the 40 minutes – 50 when you include his 10 Things You Can Do in 10 Minutes.