Archive by Author

ROI2012 Fundraiser: Want to Meet a Movie Star?

Be sure to stay in Clearwater Beach until the weekend so you can join us on Friday, May 4 for A Night at the Clearwater Marine Aquarium, a fundraiser for the Civil Justice Foundation. During this casual excursion, we’ll travel via trolley to the Clearwater Marine Aquarium, where attendees will be treated to a dolphin [...]

ROI2012: Legal Marketing to Hispanics – Some Common Violations

ROI2012: Legal Marketing to Hispanics – Some Common Violations

Editor’s note: This is the first of a three-part series of blog posts from ROI2012 speaker Leslie Inzunza. At the conference, she will speak about the Hispanic market and how attorneys should be developing relationships in the Hispanic community instead of aiming mass media advertising their way. The television ads all share the same message: [...]

ROI2012: Register for Our Sunset Pirate Cruise Fundraiser

Ahoy mates! For ROI2012, we’re delving into the Tampa Bay area’s rich history and offering you a journey aboard Captain Memo’s Pirate Cruise – and all for a good cause! All net proceeds will benefit Public Citizen. For those of you who attended ROI last year, you know you’d be hard-pressed to find a more beautiful [...]

ROI2012: The Agenda is Out!

The agenda for ROI2012 is now out! Take a peek and be sure to register now! Throughout the next few months, check back here regularly for updates, additions and more. Plus, our speakers will be blogging leading up to ROI2012, May 2-5. Also, don’t forget – hotel rooms are limited. Be sure to reserve your [...]

ROI2012: Want to Be Inspired?

Do you want to be inspired? Winter’s tale is emotional and amazing, but it’s also a story about how word-of-mouth marketing can go a long way. So much so, that it could bring about opportunities one never thought were possible. Krista Rosado arrived at the Clearwater Marine Aquarium in Clearwater, Fla., at a time when the [...]