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Kick Back and Relax with Dinner & Entertainment at The Salt Lick

Kick back and relax as we enjoy a night of great food, music and a down-home atmosphere at The Salt Lick in Texas’ Hill Country. The Roberts family recipes have roots back to the wagon trains in the mid-1800s. Scott Roberts, the current owner of the Salt Lick, had a great-grandmother, Bettie Howard, who came [...]

6 Ways to Turn a Critic into a Fan

Critics are just potential fans that haven’t been won over yet. They represent opportunities — and if you can make them happy, they’ll tell the world about you. How to do it: 1. Respond calmly 2. Do not get into a fight 3. Be human 4. Write for the record 5. Follow up 6. Do [...]

7 Tips for Communicating with the Media Via LinkedIn

The key to successful ROI marketing is building relationships — not just getting your name out, but creating actual connections to people in your community. Future clients are obviously at the top of any list, but you may want to also consider forming relationships with  journalists. If you can prove yourself to be a quality [...]

Using Twitter to Build Your ROI

Do you know how to use Twitter? No, not the actual mechanics of it, but how to use it effectively for your practice and brand? It’s not about “checking in” at your office; it’s about communicating real information and creating an identity that will get you followers. Forming real relationships and creating a name for [...]

Things to do in Tampa Bay during ROI 2012

Things to do in Tampa Bay during ROI 2012

Even though you’re in town for business, there’s no reason you can’t have a little fun, too. From breathtaking views and sugar-sand beaches to outdoor adventures and fine dining, you’ll discover an area that truly offers something for everyone — thrill seekers, beach-goers and ev­eryone in between. Here are some suggestions (our recommendations in red): GREAT EATS [...]