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ROI2012: Want to Be Inspired?

ROI2012: Want to Be Inspired?

Do you want to be inspired? Winter’s tale is emotional and amazing, but it’s also a story about how word-of-mouth marketing can go a long way. So much so, that it could bring about opportunities one never thought were possible. Krista Rosado arrived at the Clearwater Marine Aquarium in Clearwater, Fla., at a time when the [...]

ROI2012: What Does Buzz Bruggeman Think About Tech Trends This Year?

ROI2012: What Does Buzz Bruggeman Think About Tech Trends This Year?

Self-proclaimed ActiveWords evangelist and small-town Minnesota boy Buzz Bruggeman is speaking at ROI2012. Those who know of Bruggeman will no doubt be excited to hear what the “geek wannabe” predicts the hottest — and least likely — tech trends may be for this year and beyond. For a bit on Buzz, take a peek at his talk at [...]

ROI2011 Recap: I Don’t Advertise; I Market

ROI2011 Recap: I Don’t Advertise; I Market

When Tom Young asked me to recap my presentation at the Radius of Influence, I thought that he might have been kidding. My presentation came at the end of a series of great presentations made by some of the most creative attorneys, marketers and techno-geeks in the business and at the end of a week [...]

ROI2012: You Won’t Want to Miss It

ROI2012 may not be until next May, but that doesn’t mean we can’t already be excited for what’s to come! Take a peek here:

ROI 2011 Video: Don’t Just Be Tech Savvy, Be Tech Smart

Need a tech tools fix? Here, Buzz Bruggeman dishes at ROI2011 on what technologies you should be using to help you become more efficient and have a farther reach with your practice. Remember: it’s not too early to start planning for next year — ROI 2012 is May 2-4 at the Sandpearl Resort in Clearwater Beach, FL. [...]

ROI 2011 Recap: KidsAndCars.org & Lawyers – Making a Difference

At ROI, we believe volunteerism is one of the best ways to engage your community and help spread your brand and word-of-mouth reputation. We were fortunate enough to have Janette Fennell, president and founder of KidsAndCars.org, speak at ROI 2011 about the importance of her organization and its mission — as well as some of the [...]

ROI 2011 Recap: Using a Law Firm Newsletter to Establish, Expand Your Radius of Influence

ROI 2011 Recap: Using a Law Firm Newsletter to Establish, Expand Your Radius of Influence

Editor’s note: This blog post is guest authored by one of the speakers from this year’s ROI 2011 conference. These posts are meant to give readers a glimpse into what these practitioners discussed during their sessions at the conference. The opinions expressed here are those solely of the author.

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ROI 2011 Video: Ethics and Online Marketing

Looking for more from Brian Tannebaum’s ROI 2011 presentation, “Dissecting the Ethics of Online Marketing?” You can now see it in its entirety — watch it below. Remember, it’s never too early to start planning for next year — ROI 2012 is May 2-5, 2012 at the Sandpearl Resort in Clearwater Beach, FL. Registration is now [...]

ROI 2011 Recap: Ethics and Online Marketing

ROI 2011 Recap: Ethics and Online Marketing

Editor’s note: This blog post is guest authored by one of the speakers from this year’s ROI 2011 conference. These posts are meant to give readers a glimpse into what these practitioners discussed during their sessions at the conference. The opinions expressed here are those solely of the author. By Brian Tannebaum The legal profession [...]