Creating an Effective Plaintiff Law Firm Website

Creating an Effective Plaintiff Law Firm Website

We’re happy to announce the availability of our second white paper, Creating an Effective Plaintiffs Website:  The Radius of Influence Approach. This document was released in December 2010, the download is free and there is no registration required. Please feel free, as with all our white papers, to share it with your colleagues.  And, remember [...]

Marketing a Plaintiffs Civil Trial Practice

Marketing a Plaintiffs Civil Trial Practice

The original Radius of Influence White Paper is a 12-page document titled Marketing a Plaintiffs Civil Trial Practice.  It was originally released in July 2010 (updated December 2011) and covers techniques to develop a systematic word of mouth marketing approach for growing a plaintiffs civil trial practice. The download is free, just visit What is [...]

ROI2011 Recap: I Don’t Advertise; I Market

ROI2011 Recap: I Don’t Advertise; I Market

When Tom Young asked me to recap my presentation at the Radius of Influence, I thought that he might have been kidding. My presentation came at the end of a series of great presentations made by some of the most creative attorneys, marketers and techno-geeks in the business and at the end of a week [...]

ROI2012: You Won’t Want to Miss It

ROI2012 may not be until next May, but that doesn’t mean we can’t already be excited for what’s to come! Take a peek here:

ROI 2011 Video: Don’t Just Be Tech Savvy, Be Tech Smart

Need a tech tools fix? Here, Buzz Bruggeman dishes at ROI2011 on what technologies you should be using to help you become more efficient and have a farther reach with your practice. Remember: it’s not too early to start planning for next year — ROI 2012 is May 2-4 at the Sandpearl Resort in Clearwater Beach, FL. [...]

ROI 2011 Recap: KidsAndCars.org & Lawyers – Making a Difference

At ROI, we believe volunteerism is one of the best ways to engage your community and help spread your brand and word-of-mouth reputation. We were fortunate enough to have Janette Fennell, president and founder of KidsAndCars.org, speak at ROI 2011 about the importance of her organization and its mission — as well as some of the [...]

ROI 2011 Recap: Using a Law Firm Newsletter to Establish, Expand Your Radius of Influence

ROI 2011 Recap: Using a Law Firm Newsletter to Establish, Expand Your Radius of Influence

Editor’s note: This blog post is guest authored by one of the speakers from this year’s ROI 2011 conference. These posts are meant to give readers a glimpse into what these practitioners discussed during their sessions at the conference. The opinions expressed here are those solely of the author.

ROI 2011 Video: Ethics and Online Marketing

Looking for more from Brian Tannebaum’s ROI 2011 presentation, “Dissecting the Ethics of Online Marketing?” You can now see it in its entirety — watch it below. Remember, it’s never too early to start planning for next year — ROI 2012 is May 2-5, 2012 at the Sandpearl Resort in Clearwater Beach, FL. Registration is now [...]

ROI 2011 Recap: Ethics and Online Marketing

ROI 2011 Recap: Ethics and Online Marketing

Editor’s note: This blog post is guest authored by one of the speakers from this year’s ROI 2011 conference. These posts are meant to give readers a glimpse into what these practitioners discussed during their sessions at the conference. The opinions expressed here are those solely of the author. By Brian Tannebaum The legal profession [...]

ROI 2011 Recap: Yogic Principles for Mindful Social Media

ROI 2011 Recap: Yogic Principles for Mindful Social Media

Editor’s note: Each week for the next nine weeks, we will bring you a new blog post, guest authored by one of the speakers from this year’s ROI 2011 conference. These posts are meant to give readers a glimpse into what these practitioners discussed during their sessions at the conference. The opinions expressed here are [...]

ROI 2011 Video: Keynote with Tom Young

Did you miss Tom Young’s keynote presentation at ROI 2011? Or, maybe you’d just like to watch it again. Here is the first of several presentations we will be bringing you each Monday. Tom Young – It Takes a Plan: Expanding Your Radius of Influence from ROI 2011 on Vimeo. Remember: it’s not too early [...]

ROI 2011 Recap: Thinking Outside the Standard Box

ROI 2011 Recap: Thinking Outside the Standard Box

Editor’s note: Each week for the next nine weeks, we will bring you a new blog post, guest authored by one of the speakers from this year’s ROI 2011 conference. These posts are meant to give readers a glimpse into what these practitioners discussed during their sessions at the conference. The opinions expressed here are [...]